10% from every single purchase goes to the Bumblebee Conservation charity, whose mission is to halt and then reverse the decline of bumblebees, and if you aren’t aware of the importance of bees then read on!
Impact of bumblebee declines
It is well-known that bumblebees are great pollinators, and therefore have a key role in producing much of the food that we eat. Through the pollination of many commercial crops such as tomatoes, peas, apples and strawberries, insects are estimated to contribute over £600 million per annum to the UK economy (2015), and in doing so prop up the £108 billion per-year food and drink industry in Britain. Across the EU, insect pollinators are estimated to contribute €14.2 billion annually to the EU economy (2012). If bumblebee and other insect pollinator declines continue, the extremely high cost of pollinating these plants by other means could significantly increase the cost of fruit and vegetables (hand-pollinating British crops has been estimated to cost £1.8 billion annually).
Bumblebees also help pollinate many wildflowers, allowing them to reproduce. Without this pollination many of these plants would not produce seeds, resulting in declines in both abundance and distribution for a range of species. As these plants are often the basis of complex food chains, it is easy to imagine how other wildlife such as other insects, birds and mammals would all suffer if bees disappeared.